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Programmatic Display Advertising Jeune Afrique

  • category Business & News

Overview of the Jeune Afrique website

Jeune Afrique is an international news magazine focused on News and Economy of the African continent. The site attracts an audience interested in international affairs, politics, and African markets. This context is relevant for advertisers of international B2B services, financial institutions, airlines, or international companies operating in Africa.

Programmatic display advertising offers - Jeune Afrique

Programmatic display on Jeune Afrique allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Jeune Afrique, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.