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Display advertising

Programmatic Display Advertising Direct Score

  • category Sports & Automotive

Overview of the Direct Score website

Direct Score is a platform providing live sports results, particularly for football. The site attracts a highly engaged Sports and Automotive audience, interested in instant information. This context is relevant for advertisers of sports betting, equipment suppliers, sports streaming platforms, or sports car brands.

Programmatic display advertising offers - Direct Score

Programmatic display on Direct Score allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Direct Score, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.