Biba is an online women's magazine targeting a young, urban audience. The site covers varied themes, including Beauty and Fashion (trends, shopping) as well as Lifestyle and Leisure (travel, culture, society). The media's irreverent and offbeat tone attracts an engaged audience, making it a relevant support for advertisers of consumer products, cosmetics, young fashion, and entertainment services.
Programmatic display on Biba allows for the automated purchase of ad spaces. Advertisers have the possibility to target their audience by choosing placement zones tailored to their campaign objectives. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Biba, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.