Advertising Advertising

Display advertising

Programmatic Display Advertising BeFoot

  • category Sports & Automotive

Overview of the BeFoot website

BeFoot is a media outlet specializing in football news. The site covers results, transfers, and Sports and Automotive information related to the sports world. It targets a highly engaged audience of football fans. This targeted audience represents a relevant display context for sports brands, sports betting, sports streaming services, and automotive brands.

Programmatic display advertising offers - BeFoot

Programmatic display on BeFoot allows for the automated and targeted purchase of ad spaces. Advertisers can choose placement zones tailored to their campaign objectives. The offering is divided into two billing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the insertion space.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display operation on BeFoot, advertisers can submit a quote request. This process allows for obtaining a personalized estimate. The quote is established based on the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.