Première is the digital platform of the magazine specializing in cinema, covering News, reviews, interviews, and thematic features related to the seventh art. The site addresses a CSP+ audience of cinephiles and enthusiasts (Lifestyle & Leisure). This context is relevant for advertisers of cultural products, streaming services, high-end home cinema equipment, and travel related to festivals or filming locations.
Programmatic display on Première allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and cinema enthusiasts. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Première, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.