BFMTV is a continuous news channel whose digital platform covers general News and Economy, politics, and social issues. The site generates significant traffic from a broad audience, including a CSP+ segment interested in real-time information and economic analysis. This traffic volume makes it a relevant support for advertisers aiming for broad visibility on topics of public, economic, or professional interest.
Programmatic display on BFMTV allows for the automated purchase of ad spaces. Advertisers have the possibility to choose the placement zones for their ads to effectively target their audience (CSP+ or general). The offering is structured around two pricing options:
Before launching a programmatic display campaign on BFMTV, any advertiser can submit a quote request. This preliminary step allows for receiving a personalized estimate. The proposal will take into account the advertiser's choices regarding advertising formats and the desired placement zones on the site.