Melty is a highly popular online media platform for young adults and teenagers. The site covers themes related to pop culture, entertainment, Beauty, Fashion, and Lifestyle & Leisure (music, series, video games, trends). Its young, urban, and highly connected audience makes it an ideal support for advertisers of consumer products, cosmetics, young fashion, digital services, and brands seeking strong resonance on social networks.
Programmatic display on Melty allows for the automated purchase of ad spaces, with the possibility to precisely target the young audience interested in Lifestyle trends. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Melty, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.