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Programmatic Display Advertising Auto Plus

  • category Sports & Automotive

Overview of the Auto Plus website

Auto Plus is a news title specializing in Sports and Automotive, known for its reviews, comparisons, and practical advice for motorists. The site targets a broad audience, ranging from enthusiasts to daily drivers. This qualified audience offers a relevant display context for car brands, maintenance services, insurers, and equipment providers.

Programmatic display advertising offers - auto plus

Programmatic display on Auto Plus allows advertisers to automate the purchase of their ad spaces. This system offers the ability to selec placement zones tailored to their campaign objectives. The offering is structured around two purchasing modalities:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format visually adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For setting up a programmatic display campaign on Auto Plus, advertisers can request a quote. This step is available before the operation launch and allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform.