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Programmatic Display Advertising Aufeminin

  • category Beauty & Fashion, Lifestyle & Leisure

Overview of the Aufeminin website

Aufeminin is a benchmark digital platform targeting a female audience. The site covers a wide range of topics, including Beauty and Fashion trends, as well as Lifestyle and Leisure, including health, cooking, travel, and wellness. This vast and engaged audience offers a relevant environment for advertisers of fast-moving consumer goods, personal care services, travel, and home furnishings.

Programmatic display advertising offers - Aufeminin

Programmatic display on Aufeminin allows for the automated purchase of ad spaces, offering the ability to choose the placement zones for your ads. The offering is divided into two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

Before implementing a programmatic display campaign on Aufeminin, advertisers can request a quote. This process allows for obtaining a personalized proposal that will take into account the advertising formats and placement zones chosen on the site. Requesting a quote is a step available before any campaign launch.