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Programmatic Display Advertising Marie Claire

  • category Beauty & Fashion, Affluent Audience, Lifestyle & Leisure

Overview of the Marie Claire website

Marie Claire is a benchmark online women's magazine, targeting a CSP+ audience sensitive to social and cultural themes. The site is a major source of information on Beauty and Fashion, but also a guide for Lifestyle & Leisure (travel, decoration, psychology). Its high-end positioning and editorial engagement make it a prime support for advertisers of luxury, premium cosmetics, quality interior design, and sophisticated travel services.

Programmatic display advertising offers - Marie Claire

Programmatic display on Marie Claire allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and readers of Beauty, Fashion, and Lifestyle sections. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Marie Claire, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.