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Display advertising

Programmatic Display Advertising GEO

  • category Affluent Audience, Lifestyle & Leisure

Overview of the GEO website

GEO is the digital platform of the magazine specializing in travel, geography, history, and world discovery. The site addresses a cultivated CSP+ audience, passionate about Lifestyle and Leisure related to escapism, cultures, and photography. This high-quality editorial context makes it an ideal support for advertisers of premium travel services, luxury hotels, outdoor equipment, travel insurance, and all-terrain vehicles.

Programmatic display advertising offers - GEO

Programmatic display on GEO allows for the automated purchase of ad spaces, with the possibility to target CSP+ segments and readers interested in travel and cultural leisure. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on GEO, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.