Femme Actuelle is a very popular online women's magazine, addressing a general female audience. The site is a source of information for Beauty and Fashion, but also a complete guide for Lifestyle and Leisure, including cooking, health, gardening, and home improvement. This diversity of content makes it a relevant support for advertisers of mass-market consumer products, cosmetics, insurance services, and home products.
Programmatic display on Femme Actuelle allows for the automated purchase of ad spaces. Advertisers have the possibility to choose placement zones to target their audience on specific themes. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Femme Actuelle, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.