Turbo is the digital platform of the automotive show, covering car reviews, new releases, comparisons, and Sports and Automotive news. The site targets a broad audience passionate about automobiles. This context is relevant for car manufacturers, equipment suppliers, car insurers, rental services, or maintenance services.
Programmatic display on Turbo allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Turbo, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.