Cosmopolitan is a globally recognized online women's magazine, targeting a CSP+ audience of young, urban, and active women. The site is a major source for Beauty and Fashion trends (advice, tutorials, shopping), but also covers social issues. Its high-end positioning and readership with high purchasing power make it a prime advertising support for luxury brands, premium cosmetics, designer ready-to-wear, and high-end services.
Programmatic display on Cosmopolitan allows for the automated purchase of ad spaces. Advertisers have the possibility to target their CSP+ audience interested in fashion and beauty by choosing suitable placement zones. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Cosmopolitan, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.