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Programmatic Display Advertising 20 Minutes

  • category Business & News

Overview of the 20 Minutes website

20 Minutes is a recognized news title covering general, political, economic, and societal news. Its digital platform reaches a broad audience interested in daily information. With a large and diverse readership, 20 Minutes is a relevant mass media platform for advertisers aiming for wide visibility across various themes.

Programmatic display advertising offers - 20 Minutes

Programmatic display on 20 Minutes allows advertisers to automatically purchase targeted ad spaces. This method offers flexibility in choosing formats and placement zones. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose appearance adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on 20 Minutes, advertisers can request a quote before launch. This step provides a detailed price proposal. The personalized quote request is established based on the specific advertising objectives, the selected formats, and the desired placement zones.