Be is an online media outlet offering content on News, Economy, as well as Lifestyle and Leisure, often oriented towards a young, female audience. The site covers social issues, trends, beauty, and entertainment. This specific audience offers a relevant distribution context for consumer products, digital services, and brands targeting active and informed young adults.
Programmatic display on Be allows for the automated purchase of ad spaces, offering advertisers the ability to choose placement zones tailored to their campaign objectives. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Be, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats and placement zones before any operation launch.