Madame Figaro is the digital platform of the high-end women's magazine from the Le Figaro group. The site is a reference for trends in Beauty, Mode, Art of Living, and Luxury, exclusively targeting a sophisticated female CSP+ audience with very high purchasing power. This premium editorial context makes it an ideal support for advertisers of haute couture brands, jewelry, luxury cosmetics, and exclusive services (travel, prestige real estate).
Programmatic display on Madame Figaro allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ female audience interested in fashion and luxury. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Madame Figaro, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.