Figaro Immobilier is the Figaro platform dedicated to advertisements and news from the real estate market. The site targets a CSP+ audience and investors. This context is extremely relevant for developers, prestige real estate agencies, banks, mortgage brokers, and insurers offering high-end solutions.
Programmatic display on Figaro Immobilier allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Figaro Immobilier, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.