Le Parisien is a daily newspaper covering News and Economy, with a strong foothold in the Île-de-France region. The site attracts a vast audience, interested in local and national information. This theme is relevant for advertisers of local services, events, real estate, banking services, or everyday consumer products.
Programmatic display on Le Parisien allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Le Parisien, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.