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Programmatic Display Advertising Météo Consult

  • category Business & News

Overview of the Météo Consult website

Météo Consult is a meteorological information service, covering forecasts, alerts, and climatic phenomena. The site attracts a vast and regular audience, interested in News and Economy related to atmospheric conditions. This context is relevant for advertisers of insurance, outdoor equipment, travel, agriculture, or seasonal consumer products.

Programmatic display advertising offers - Météo Consult

Programmatic display on Météo Consult allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Météo Consult, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.