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Programmatic Display Advertising Larousse

  • category Lifestyle & Leisure

Overview of the Larousse website

Larousse is the digital platform of the dictionary and reference book publisher. The site attracts an audience interested in education, culture, and Intellectual Leisure. This trustworthy editorial context is relevant for advertisers of educational services, publishing, cultural travel, educational games, or general cultural products.

Programmatic display advertising offers - Larousse

Programmatic display on Larousse allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Larousse, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.