Investir, published by the Les Échos group, is the benchmark digital platform for financial news, stock market, and Economy of the markets. The site addresses a CSP+ audience of private investors and finance professionals, seeking advice and analysis for managing their portfolios. This editorial context is highly relevant for advertisers in the private banking, wealth management, life insurance, and investment services sectors.
Programmatic display on Investir allows for the automated purchase of ad spaces, with the possibility to specifically target a CSP+ segment of active investors. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Investir (Les Échos), advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.