Plus (Ouest-France) is a section of the Ouest-France media dedicated to consumer topics, practical tips, and services. The site covers News and Economy related to the daily life of individuals. This context is relevant for advertisers of banking services, insurance, mass-market consumer products, comparison sites, or budgeting assistance services.
Programmatic display on Plus allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Plus, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.