L’Argus is the benchmark media for car valuation, vehicle reviews, and market news. The site targets a broad and professional audience interested in Sports and Automotive. This context is relevant for manufacturers, dealerships, car insurers, banks offering auto loans, and maintenance services.
Programmatic display on L’Argus allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on L’Argus, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.