Le Bon Coin is the main French platform for classified ads, covering many areas from real estate to second-hand goods. The site attracts a massive and local audience, interested in Lifestyle and Leisure related to buying and selling. This context is relevant for local service advertisers, transportation, insurance, furniture, or everyday consumer products.
Programmatic display on Le Bon Coin allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Le Bon Coin, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.