In La Roche-sur-Yon, Impulsyon network buses travel across all city districts, serving major business hubs, shopping centers, and residential areas. It’s an ideal mobile advertising format to broadcast your message at the local level. With displays on the left side, right side, and rear of the buses, your campaign enjoys optimal visibility from all angles.
The network includes 54 buses in operation, with 36 buses activated in the standard offer — two-thirds of the fleet. This ensures strong, recurring presence and effective reach across the city.
As the capital of Vendée and a human-scale city, La Roche-sur-Yon blends economic vitality, a student population, and steady urban development. The city has a well-organized public transport system, making bus advertising a powerful channel to reach a wide audience in an environment that favors visual message retention.
There are many benefits to bus advertising in La Roche-sur-Yon:
Flexible, mobile, and effective — bus advertising in La Roche-sur-Yon is a go-to solution for brands looking to increase their local visibility.
For a 7-day campaign on the Impulsyon network, the budget starts at €1,780 excl. VAT, including display on 36 buses across three surfaces (rear, left side, and right side).